Mail Handling

Mail Handling is our core business. Traditionally, this sector was focused on high-volume and less on added value. Successfull companies had the most and biggest machines.

Direct Marketing has changed however in the last years, and we changed our focus as well to the following principles :

  1. technology equipment : ocr, omr, barcode, dynamic inserting, datamatrix
  2. digital color technology for pod and one-to-one marketing
  3. one-to-one project follow-up & account management
  4. to promote measurability through online reporting
  5. crm logistics & fulfilment
Our Rss feed  and direct mail news section of this site keeps you informed about technology evolutions and news
about Publimail Group.

Our cost effective mail processing solutions are provided using the latest technology! This ensures your mail is processed accurately and efficiently, all from our 100% secure premises! Our Direct Mail Services enable you to reduce your workload and increase the effectiveness of your campaign.



Contact Us for more information on these services.


mail handling sealing
  • 6 Bell & Howell
  • 4 Kalmar MailPro
  • 1 Grützmacher High Speed Inserter
  • 4 HP Inkjet
  • 2 Sitma
  • 2 Videojet
  • sample inserter
laserprinting manual handling
  • Xerox Docuprint 180
  • Xerox Docuprint 2000
  • Xerox DP 525 CF
  • Xerox DP 135
  • Xerox DP 5252
  • Xerox Igen 3
  • sample fulfilment
  • cardboard boxes
  • data entry
  • postal returns


Data Services

Deduplication
Publimail uses strong software for deduplication of databases. Basis of this system is a contextual analysis of the compared data.
  • Indo-european phonetical interpretation of strings.
  • Use of reference of streetlexicons guarantees correct interpretation of non-standard data entry.
  • Also available in dll or exe form
Database Services
  • data entry: couponing, postal returns
  • importing external data
  • keep track of sales and product use
  • backup data
  • give feedback through online reporting
  • keep track of mailing history
  • safely stored in DMZ
  • sox compliance
Mailsort
Publimail disposes of software for the postal sort for the most common countries.
We have more specifically the software for the Netherlands (with Kix code quality approval), UK.(mailsort 1400) and Germany (Zebu).

Data Migrations and Mapping
If you are moving to new databases, CRM, mail order or ERP systems, we can work with you to correctly enhance, transform, standardise and migrate your data - providing both software and services. We have skills in migrating to SAP, Siebel and many other systems

Website development
At Publimail, we offer professional, total database-driven website development , which include needs assessment consulting, website design, web hosting implementation, search engine optimization (SEO), and search engine marketing (SEM). Getting your business online should be hassle-free and affordable, and we will do everything possible to satisfy your requirements.

One-to-one marketing in practice
It is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer, such that powerful lifelong relationships are forged.

As such it differentiates customers rather than just products.
  • One to One Marketing delivers economies of scope. Not economies of scale.
  • It initially concentrates on those 20% or even 10% of customers who are your most profitable.
  • By providing tailored products to meet particular needs, you make comparative shopping difficult and you shift the focus from price to benefits.
  • It aims for lifetime share of customer, not a share in an often static and crowded market.
  • It differentiates your company from the competition
  • The cost of keeping profitable customers far outweighs the acquisition cost of new customers.